Overview
A Dubai supplier of genuine and OEM parts for Japanese and Chinese vehicles. Brand and e-commerce built from scratch — from visual identity to a fully functional catalogue — giving a local business the storefront usually reserved for larger dealerships.
10
Car brands
4
Part categories
0→1
Brand & site from scratch
ACF
Scalable templates
01
The Challenge
No brand, no website — and a market crowded with unverified aftermarket parts. With genuine parts spanning ten brands and multiple categories, the site needed to organise the catalogue without becoming a pile of one-off pages.
02
Design & Identity
A bold, industrial identity: strong colour, confident type and iconography built around brands and part categories. Brand logos and category icons on the homepage act as the fastest route into the catalogue for visitors who already know what they need.
03
Technical Execution
WordPress, Elementor and WooCommerce. Rather than hand-building a page per car brand, a scalable ACF template generates each brand page with its own content, logos and product tags — flexible enough to grow without a rebuild. The same structure powers part-category pages, a blog and FAQ for SEO.
04
The Outcome
Launched with a complete identity and a catalogue that grows across brands and categories without new development for every addition — built so the client’s team can extend it independently.
Gallery
04 Frames — click to enlarge